I heard a great quote from Armand Morin. He said…
“Be productive and not busy”
That is a great thought to think about. As business owners running our own business it is very easy to stay busy for 8-10 hours a day. But are we being productive is the big question.
Here are 2 examples of being busy:
-Answering support questions
-Responding to emails
But are these tasks productive. On the outside looking in most people would say yes they are. But in all honesty are any other these tasks adding to our bottom line?
Being productive means doing work that will lead to more sales. Like writing articles, creating new products, improving our sales processes and so on.
Answering support questions and responding to emails are important tasks that need to be done but they can most likely be handled by someone else to free up more time for you to work on tasks that help grow your business.
We only have so much time in a day and that time needs to be spent on the most important tasks.
So next time you are working on your business, ask yourself if you are being busy or productive. If you are just being busy, jot down what you are doing and hand that task off to someone else like an outsourcer or your assistant.