This is part 2 of my tutorial, you can view part 1 here: how to use viral marketing .
One of the best ways to use viral marketing is in your affiliate program for your products. Affiliate programs are not viral marketing tools in every case. To be viral they need to automatically turn every customer into an affiliate. Who better to sell your product then the people who bought and enjoyed it.
How do you get your customers to become affiliates? First, you need to automatically enroll them in your affiliate program. If they need to fill out a bunch of forms to join, then most of them never will. Second, it needs to give them immediate gratification. Waiting 30-60 days to get paid is not immediate gratification.
So how do you do this? The easiest and most effective way I have found is by using the $7 script.
The $7 script is an easy to use script that makes it possible for you to sell a product and let other people promote it with their Paypal address and when someone buys the affiliate is paid directly into their Paypal account.
So everyone is basically already enrolled in your affiliate program because all they need is a Paypal account and it is instant gratification because the affiliate gets paid immediately into their Paypal account.
You can set the commission structure at 50%, 75% or even 100% or whatever amount you want.
I recommend that you do 100%. You might say, How am I going to make any money if I give away 100%?
You make money by offer a one-time-offer after they buy! But more importantly, in order to download your product, the buyer must give you their email address. So you are building a mailing list of BUYERS! I would take a list of 1,000 Buyers over a list of 10,000 freebie seekers any day of the week and twice on Sunday.
To give you an idea of how powerful this is, I set up one of my products with the $7 script and I have currently sold over 4,000 copies with absolutely no promotion. I have not recruited a single affiliate! It is all from my initial customers becoming affiliates and then those new customers becoming affiliates…etc. I also built a list of several thousand BUYERS at no cost to me!
The main thing you need to do with the $7 script is on your products Thank You Page make sure to explain in great detail how the customer can easily setup their affiliate link with their Paypal address and also put a message in your autoresponder followup series that again tells then how to setup their affiliate link. In both cases make sure to really stress the fact that they will be paid directly to their Paypal account.
This is HUGE and affiliates love it. So make sure to stress that point again and again. Then just let the viral aspect go to work and the sales come pouring in.
I should mention that none of this will work if your product sucks. So make sure your product is top notch and the virus will start on its own!
If you have a product sitting around that you are still waiting to start selling, go grab this script and start making some money!
After you get it installed, post your site below in the comments section for everyone to see.
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