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Part 2: Split Testing
Bottom line…if you are not testing in your online business then you are leaving money on the table.
Which is an easier way to increase your sales or optins by 50 %…Getting 50% more traffic to your salespage or squeeze page or increasing your conversion of your salespage or squeeze page by 50%?
We all know hard it is to get traffic so getting 50% more traffic quickly is pretty hard to do. But increasing your conversion by 50% is not unheard of. Especially if you are not currently doing any split testing.
To get started split testing I recommend that you use the A/B split tester in Google Website Optimizer (which is free and really easy to use).
Setting up a split test is really easy. Just take the page you want to test and make ONE change to it. I say just one because you need to be able to tell which element effected the conversion. If you make several changes you will not know which change made the difference.
What should you test?
The first thing to test is your headline. The headline is what’s responsible for getting your visitors attention and it either gets them to continue reading or hitting the back button on their browser. So start there.
You should also test price, images, layout, background colors, bonuses, video and the list goes on and on.
When you start testing and results come in you need to keep a couple things in mind. The highest conversion rate is not always the winner. For example if you are testing a $37 price vs a $47 price you need to determine how much money you are making. Lets say the $37 price converts at 2.5% and the $47 price converts at 2%. It would look like the $37 price is the winner but wait. If you get 1000 visitors the $37 price would make you $925 but the $47 price would make you $940. So the $47 price is actually the winner because you goal is to make more money right?
Still not sold on the benefits of spilt testing? Look at this….
That is the result from a split test I recently did on one of my sales pages. Everyone these days is saying the video salespages are killing it. Well, instead of just taking them at their word I decided to first test it out and my long form sales copy did twice as good as the video salespage.
