How To Increase Your Online Business By 20% to 50% Overnight – Part 1

Kurt Chrisler April 23, 2010 0

Sounds like a pretty hyped up post title doesn’t it!  Well, it’s not and I am going to show you exactly how I increased the income for some of my sites by 20% to 50% overnight.

Part 1:  Add An Upsell To Your Current Products.

I have heard people say time and time again that if you add an upsell to your product around 20-30% of people will take you up on it.  Well, I never really believed it until I tried it….And it’s true!

I have a product I sell that is a digital product (FYI – it’s not a “how to make money online” product).  I just sold the product and nothing else.  So my average order is $37, which is the cost of the product.

I decided to give an upsell a try and created a physical version of my product.  Now let me be clear…this is the EXACT same product, the only difference is that it is a physical version and it is mailed to the customer.

I started offering it as an upsell for $27.  So basically someone buys that digital version for $37 and then after the purchase I send them to a page that offers the physical version of what they just bought for $27.

The Results:  29% of my customers are adding the upsell to their order.  So what I have done is increased my average order from $37 to $44.89 or an increase of 21%!

Not too shabby!  Now there are some product costs since I have to have the digital version of the product made into a physical copy but they are minimal.  And to be honest shipping costs less than I charge for shipping so in most cases that difference makes up for the product cost.

If you are currently selling a product and you do not have an upsell you are leaving money on the table.  Upsells can be very easy to make, just create a physical version like I did, offer a complimentary (very important) product, offer some PLR products, or whatever.  Just go get it done and put some more money it your pocket.

Watch for Part 2 Next Week!

Leave A Response »